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For the love of birds.

WHO WE ARE

We help bird parents raise healthier, happier, calmer birds with safe, natural, science-backed products that actually work.

No fluff.
No fear.
No fillers.

Just real support for real bird families.

perfect for feather pluckers

Our Mission

Safe, Science-Backed Parrot Wellness

Birds aren’t “easy pets.”
They’re complex, emotional, sensitive little geniuses with feathers.

They need clean ingredients.
They need routines.
They need gentle support.
And they need humans who understand how delicate their systems really are.

Our mission is simple:

Give bird parents tools they can trust — and birds products that help them thrive.

What We Stand For in Bird Care 🐦

🛡️ Safety First for Bird Health

Bird bodies are sensitive. We avoid risky synthetics, cheap fillers, fragrances, dyes, and anything that makes you ask, “Wait… should birds even have that?” If there’s any doubt, we leave it out.

🔬 Science + Heart for Better Bird Care

Everything we make is informed by avian nutrition, behavior science, and real-world bird experience. If it doesn’t support long-term wellness, it doesn’t go in the jar. No gimmicks, just what actually helps your bird feel better.

🌿 Clean, Natural Ingredients for Healthy Feathers

If we can’t pronounce it, we don’t use it. If it doesn’t belong inside a bird, we skip it. Simple, real, bird-safe ingredients every time to support calm moods, bright eyes, and smooth, shiny feathers.

🧴 Gentle Preservatives Only

We use only the mildest, cleanest bird-safe preservatives — just enough to keep things fresh, never enough to cause harm. No harsh chemicals, no “mystery” ingredients hiding on the label.

🪶 Feather Plucking Support, Not Shame

Feather plucking is a cry for help, not “bad behavior.” Our products and education are designed to support stressed, itchy, frustrated birds and the humans who love them — without blame, fear, or judgment.

🐦 No Animal Testing. Ever.

We love birds. We help birds. We don’t test on them. Period.

💪 Woman-Owned, Bird-Obsessed, Science-Backed

Built by a lifelong bird lover with decades of behavioral and medical experience. This is a passion project turned professional — not a faceless corporate pet store brand. Just real support for real bird families who want better health, calmer birds, and happier homes.

Serve on bird chop

Educating bird owners

Diet. Stress. Hormones. Feather plucking.

Bird parents juggle a lot — but things get easier when you understand the why behind your bird’s behavior.

We teach the “why” of bird wellness in simple, practical ways so you can build daily routines that help your flock feel calmer, healthier, and happier

parrot calming formula

Our Story

I never planned to start a bird wellness company —the birds pulled me in. 🐦💛

I’m an LCSW with an ABA and medical background, so helping vulnerable beings is just who I am.

Then one day, I hand-fed a wild baby bird. That tiny fluffball trusted me completely…
and everything changed. ✨
I started seeing birds for who they really are:
emotional, smart, hilarious little beings with real needs and big personalities.

And I realized some of the things on the market were actually harming them:

❌ cheap fillers
❌ mystery chemicals
❌ fake fragrances
❌ labels that didn’t match ingredients
❌ zero real education for bird parents

Birds deserved better. And so did the people who love them. 🫶

Aloe Vera Bird Spray

Aloe Beautiful!

Why Bird Parents Trust Us

✔️ 25+ years serving the bird community

✔️ Honest, transparent ingredients

✔️ Safe formulas made in FDA-registered facilities

✔️ Thousands of birds helped worldwide

✔️ Real education + real support

✔️ Woman-owned and bird-obsessed